I recently found out that one of my really good friends got engaged.
She is one of the sweetest and smartest women I know, and her fiancé is a lucky
man. But, she is a lucky woman too. The girls and I got together over the
weekend to hear about the proposal and it was beautiful. He did an amazing job
putting it all together and making it so special. I am so happy they found each
other and they are about to start a wonderful journey together.
And so, after talking about the proposal, we talked wedding!
There are so many things to consider and decide on: the invitations, the colors,
the venue, the music, the food, the dress, the centerpieces, and the list goes
on. So many details! I can see how easy it is to get overwhelmed. However, the
Internet has revolutionized the wedding industry: it has become an idea factory. There are
dozens of websites that cater to helping those engaged have the wedding of
their dreams. In fact, The Knot has a
list of 10 Things You Need To Do First for newly engaged couples.
In my opinion, e-marketing has changed the buying decision
process for the wedding industry. My friend has recognized her different needs
for her wedding. One such need is a DJ for the reception. I helped her with her
information search by providing referrals of several DJs that I know. This of course
is word of mouth. I think that combining word of mouth and e-marketing is important.
I was able to recall one of the DJs because he has been promoting himself
online via social media. Now she has various options that she can evaluate to
ultimately make a purchase decision.
The use of the
online world will not end with the DJ. The industry is made up of multiple smaller enterprises like caterers, wedding consultants, dresses, etc. All of these
businesses have their own way of reaching the customer and the Internet is a
great avenue to do that. Not only that, but ideas are also important to have
before going to different companies in search of the product. Pinterest is the site for ideas. It also allows
brides-to-be to visually map out the big day. I will continue to help by searching online for ideas and
companies that can help her dreams come true for this special day. I wish N
& B a beautiful life together. Congratulations lovebirds!
I completely agree. E-marketing has transformed the wedding industry. As a former event planner I coordinated numerous weddings and the online forums and weddings websites like The Knot are amazing. People can showcase their weddings through online magazines, or they can endorse great events planners, bands and caterers. These online features are great for couples that want to see the newest trends in the wedding industry and get a good look at what they would want at their wedding.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteCongrats to your friends! I also agree, e-marketing and online sources are huge for planning a wedding. I've never planned a wedding, but I can imagine that while helping brides-to-be come up with idea and make decisions, all the online sources for weddings can be a bit overwhelming. Just looking at sites like Pinterest, for example. There are SO many ideas for weddings. Hopefully couples will be able to cut through all the clutter and use sources like The Knot and Pinterest in easing the preparation for the big day!
ReplyDelete